HOBBS & SHAW: DEBRIEF

A summer of huge theatrical titles preceeding the release Hobbs & Shaw allowed us to exploit exhibitor footfall with a series of bespoke shot character pieces. Our strategy - to introduce the hate/hate relationship between our unwilling partners, while showcasing insane, over-the-top, comedic action and positioning this title as, not a spin-off, but a genuine part of the Fast & Furious 'universe'.